Score One For The Advisability of Mobile Broadcasting<< AWS Auction Winding down with Bargain Basement Bids | Main | Winners In AWS Auction Buy Breakthroughs And Breathing Time >> Sharon Armbrust | September 16, 2006, 04:10 PM In the 9/18 issue of the Register, Cormac O'Reilly, senior advisor for Gustin Partners in Boston, writes of his travails trying to download a film from the much ballyhooed, new Apple iTunes Movie service, going to bed movieless, after 5 hours of download time, and waking to an incompleted,crashed transmission. These kinds of service stumbles out of the starting gate, make the mobile community's plan of tacking on a sidecar broadcast service (over a one-way high quality network via either MediaFlo or DVB-H technology)sound like a much more palatable starter video proposition for the mobile sector. Naturally, it is not video-on-demand. But it can send high volumes of multiple channels of high-quality content, including films, to the mobile device, almost instantaneously. It doesn't burden the mobile carriers' base networks, leaving them available to deliver assortments of VOD fare. And you don't have to risk possible consumer backlash to a misfired launch of a not-ready-for-primetime service...or bad press. |
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