MediaFlo Extends its Lead in the Mobile Broadcast TV Competition in the U.S. & Maybe Beyond<< MediaFlo’s Win of AT&T Wireless Contract Raises Stakes for FCC’s 700 MHz Auction | Main | Will the Cablecos Be 700 MHz Bidders? >> Sharon Armbrust | February 12, 2007, 03:28 PM Qualcomm’s big win of an AT&T Wireless contract for its MediaFlo broadcast TV service, announced 2/12, puts the service into the rosters of the two largest wireless carriers in the U.S.—one each from the CDMA and GSM camps, and gives it a clear lead over the major DVB-H proponents in the U.S.--Aloha/Hi-Wire and Crown Castle's Modeo, neither of which has a commercial client. Aloha is running tests with T-Mobile in Las Vegas and Crown is on air in NYC. It probably also increases MediaFlo’s chances of gaining favor among European carriers, which have been focused mainly on the Nokia-promoted DVB-H version of broadcast mobile TV. Qualcomm is pushing the service this week in Barcelona at the giant 3GSM confab, where it has already scored a coup on the chip side of its house. It will supply the chips for new entry-level 3G phones to be produced by LG Electronics for a group of 12 international carriers in their “3G for All” Campaign around the world. The phones will be delivered in bulk in 2Q07 at a 30% wholesale discount to current entry-level 3G models and could retail for as low as $100. |
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