Microsoft Mobile Marketing - Follow-on to last blog

Julie Ask | February 01, 2006, 03:22 PM

I just received an email from Microsoft as a result of clicking through on their mobile banner ad on USA Today's mobile news site. I submitted my email address. [And, if I didn't mention in my last blog, when I clicked through on the Microsoft ad, I had no way of returning to the USA Today site. ????] Anyway, Microsoft sent me a "text" email (no HTML) with what looks to be exactly the same text as they presented to me when I clicked through on their banner ad on my cell phone. They included a URL, but it wasn't an embedded link. There was an embedded link to unsubscribe.

No new information. They didn't leverage the fact that I registered through a cell phone. No product information. Really poor execution by some entity here. They may not have paid much for the ad ... but CPM's I've seen for mobile banner ads have been fairly high. Mobile marketers need to do better than this - this experience as is is ca. 1999 on the Internet ... but we've learned so much since then ....