Posts by Bobby Tulsiani from April 29, 2008

Bobby Tulsiani | April 29, 2008, 03:11 PM
New WB Online (Didn't we do this before, In2TV?)

The WB has announced it is bringing back the brand and shows online. While I am personally excited about the opportunity to catch up on Gilmore Girls, I am less enthusiastic about the business prospects for the WB.

The new offering seems similar to the WB & AOL In2TV venture that had modest success as a stand alone destination with full length shows from the archive (Growing Pains, Perfect Strangers). Improving the library, adding Comcast, and a Facebook application may not be enough to compete in market where YouTube has 50% share.

At JupiterResearch, we believe we have entered the syndication phase of the video market. While destinations remain important part of strategies, it is equally important to take your content to consumers through syndication. We’ll be waiting for official launch, before passing judgment. But in the mean time, let’s hope the rest of Warner Brothers gets on the digital bandwagon and puts Gossip Girl back online.