Posts by Bobby Tulsiani from June 30, 2008<< June 05, 2008 | Main | July 22, 2008 >>
Bobby Tulsiani | June 30, 2008, 05:29 PM While Hitwise was announcing YouTube has taken share to its largest lead, 75% of traffic to all video sites, two funding announcements came out. Veoh took in $30 million earlier this month and Chinese video site Youku received $40 million this week. Taking on YouTube may seem like a suicide mission, but the video market is still early and even a strong second or third place will be valuable in the long term. JupiterResearch looked at the issue in our recent “Competing with YouTube” report, and identified four strategies that video sites could carve out. The report would classify Veoh on the fast follower track, while Youku is more a niche play (that is, of course, if you can call a target audience of 1 billion niche). We’ll be watching the two sites as they move forward this year. Please do reach out with any comments or inquiry on competing in YouTube world. |
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