Zillow.com as an Advertising Opportunity for Mortgage Originators

Asaf Buchner | February 09, 2006, 01:04 AM

A bit past the peak of the housing boom, there seems to be some commotion around real-estate websites. Walt Mossberg covered yesterday at the WSJ [subscribers] Zillow.com, which allows consumers to check prices of real estate properties in a zip code of their choice. My Financial Services focus must have really narrowed my view of the world, as I couldn’t help thinking how my clients, some of which are mortgage originators could benefit from advertising at a site like that. My recent mortgage report [clients] found that one in six online consumers researched a mortgage online. A site like Zillow can be a great way to reach consumers in the market for a mortgage, possibly targeting them with an offer for pre-approval, potentially, tailored to the property they are looking at.