Google Finance: Small Step for Google, Smaller Step for Mankind<< NY Tech Meetup Growth Proves the Second Coming [of the Internet] | Main | Banks Beware: ING Direct Expands to [Check-less] Checking >> Asaf Buchner | March 21, 2006, 09:01 AM Yesterday, when I googled JUPM (Jupitermedia’s ticker symbol) the first result was Yahoo Finance. This morning, Google’s new addition, Google Finance came first, while Yahoo Finance appeared second at the same line. This, to me, is a large part of the story. Annoyed by delivering traffic to a competitor, Google decided to try and keep these consumers on a Google property. From a consumer perspective, however, it’s not an earth-shattering event. True, Google Finance has a slicker interface. For one, searching a stock is easier than it is with Yahoo as you are not required to specify whether it’s a company name or a stock ticker that you are entering. In addition, you can drag the stock’s graph thereby changing the time-period that you are looking at. However, Google’s offering is currently limited to stock research, whereas Yahoo’s offering is much more extensive and includes rich financial education and advice. In addition, Yahoo offers some original content, which Google doesn’t. In summary, it will be interesting to see how this service evolves. For now, it’s just another place where consumers can research stocks. |
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