Tidbits from Net.Finance 2006<< Meet Me at Net.Finance, Phoenix, AZ 4/10-12 | Main | Yossi Vardi Speaking in New York >> Asaf Buchner | April 28, 2006, 10:44 AM The conference concluded two weeks ago, but it took my some time to jot down some impressions. Internet is Hot, but Getting FS to Dedicate Marketing Dollars Online is Still Challenging. As was the case last year, the conference was very well attended. In fact, according to the organizers, attendance was up 50%! The online channel is happening and banks are getting it, almost. In many cases online marketers still need to fight for budgets. Overall, however, our ad category forecast projects that online advertising of financial services will double in the next 5 years. The Online Channel Plays a Significant Role. Yet another proof of the significance of the channel is a statistic provided by Wells Fargo. Last year, Wells Fargo processed 65-70 million transactions online – the Internet is the single largest channel at Wells. Migration is Out Sales are In. Nobody speaks of migration anymore. Rather the focus is on selling financial products to existing and new customers. In fact, many of the vendors this year offer solutions in that space. Be it account opening/funding (eFunds), Chat (LivePerson, Proficient), Click-to-Call (eStara), or calculators (LeadFusion). And I’m sure I missed many others. |
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