Alitalia’s New Online Reservation System Mixes English and Italian<< Driving Consumers to Low Cost Payment Processing | Main | Marketing Financial Services in the Secure Section of the Site >> Asaf Buchner | June 09, 2006, 03:57 PM Alitalia re-did its website recently, adding some features to the online reservation interface and improving the look and feel of the site. Overall, I like the new site and the added features, which include a “flexible dates” search option. However, the English version of the site throws a word or two in Italian in each screen, which is pretty amusing (if not sad). One (old) feature that I really like is the ability to hold a reservation for 24 hours without buying the ticket. However, this feature is only available for members of their frequent flyer club. |
 Subscribe for free JupiterResearch email updates:
|