Web-to-Bank<< My Bank Doesn’t Get It? | Main | What's New in Financial Services Marketing? >> Asaf Buchner | June 01, 2006, 11:33 AM I was discussing with Haim Oren, our partner in Israel, my upcoming research, when he came up with the term “Web-to-Bank”. Similar to “Web-to-Store” it describes online research activity that leads to an application at the branch. On a related note, we are working on the Financial Services and Payments consumer survey. I encourage clients that would like to see a draft of the survey or contribute to contact us. |
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