Chucks: the Saga Continues

David Card | August 09, 2004, 07:34 AM

More from the Journal on my favorite shoe. Nike-think begins its takeover:

"Because this brand is already owned by customers, we thought maybe we should give them the forum to express themselves," says Greg Stern, chief executive of Sausalito, Calif., ad agency Butler, Shine, Stern & Partners. After winning the Converse account in May, the agency contacted about 300 potential filmmakers through art schools, Web sites, design shops and retailers. Out of the 150 entrants, about 20 made the cut, with ads chosen for television earning $10,000, and those appearing online earning $1,000. The first round of ads, which are to air beginning tonight in the U.S. on MTV, will also run on ESPN, Cartoon Network, BET, Comedy Central and others.

...According to TNS Media Intelligence/CMR, Converse spent a puny $17,000 in 2003 to advertise Chuck Taylor All-Star sneakers