Slate Moves to WashPo


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David Card | December 21, 2004, 12:19 PM

I'm glad to see that Slate, one of my favorite online publications, has found a home with the Washington Post company. The editorial fit makes plenty of sense.

However, unless a component of the deal involve joint promotion from MSN & MSNBC, it will be tough to keep Slate's traffic up. I imagine Slate already has a large audience overlap with the Post's site. I expect joint promotion will continue, at least for a while. The Post owns Newsweek whose site has a joint venture with MSNBC which Microsoft still owns a piece of. You followed that, right? Welcome to new media, it's just like old media....



 
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