Cuban Nails What's Really Important

David Card | October 14, 2005, 07:52 PM

Mark Cuban gets it. It's not about portability, it's about breaking down release windows -- or not -- and re-engineering the consumer-paid vs. ad-supported nature of Amuhrican TeeVee.

Of course, the details aren't worked out yet. And Cuban underplays syndication/advertising. And the conflicts between studio and network, etc. etc. But he knows it's not about Apple, it's about Disney:

And this isnt about watching video on VideoIpod screens. Its about downloading video to ITunes software and its competitors, and all the places it does and will reside. All will be playback devices.I expect that either a 2nd tier of pricing will come along from Apple for full screen quality that is designed to play on a TV rather than an IPod or half screen on a Laptop or PC, as competitors compete by enabling higher quality and full screen playback. All of which will further expand the market.

The future of network television got immediately brighter yesterday. All because Bob Iger had the brilliance to say yes to giving consumers his content , where , how and when they want to consume it.