Gosh, the Google Press Backlash Sure Didn't Last Long
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David Card | October 20, 2005, 11:01 PM
This kind of love-hype is simply absurd. "Targeted" 10-word text ads on teevee must be keeping Les Moonves up at night.
(CEO Eric) Schmidt said the company also was mulling how it might extend its ad brokering system to television. "It's certainly on the list" of projects Google is considering, he said in an interview.
..."Putting Google ads on TV is a tremendous undertaking," he added, saying he wouldn't speculate further on such an initiative. Such a move by Google, whose success has already instilled panic in some media companies seeing their ad revenue shrink, could incite similar fears in the TV industry.
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