Viacom Should Have Another Online Hit

David Card | October 25, 2005, 06:58 PM

Comedy Central's Motherload should be highly successful; better even than MTV Overdrive or TurboNick. Bits from Jon Stewart's The Daily Show? Home run. Viral, short, lunch-at-work-perfect. Clearly, MTV Networks gets it:

“This is supposed to be a complementary experience,” said Jason Hirschhorn, senior vp of digital media for MTV Networks. That is unlikely to change in the near future, “until broadband truly moves into the living room. VOD snacking of three to five minute clips is really where the audience is right now.”

Well, most of the time:

Initially, Motherload's Original's channels will feature six series, including “I Love the Thirties,” which serves as a spoof of VH1’s ubiquitous “I Love the 80s” series- taking mock nostalgic look at events like the Great Depression and The Lindbergh Baby Kidnapping.

Zzzzzz...