Wicked Huge Online Ad Spending Forecasts<< Payless Shoes: Hipper than We Thought? | Main | Worst Practices: MSM Hiring Bad Bloggers >> David Card | March 24, 2006, 08:53 AM I hope Microsoft's new chief advertising officer, Yusuf Mehdi, isn't held to his boss's market targets. According to the latest "leaked" memo, "Analysts predict the online advertising industry will grow to $35B+ by 2008 which creates opportunity for our MSN and Windows Live businesses." Dunno which analysts Platforms chief Kevin Johnson is reading. US and Western European online advertising combined should hit $22 billion in '08. Even adding Asia and e-mail marketing wouldn't go anywhere near $35 billion, not by our reckoning. |
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