What Will Viacom Do with Xfire?

David Card | April 25, 2006, 09:17 AM

Will be interesting to see if Viacom can figure out how to monetize Xfire without turning it into spy adware. I don't have high hopes, though I wish 'em luck. Xfire is fundamentally a communications platform, much more like IM than like conventional content and programming.

Xfire, of Menlo Park, Calif., had revenue in the single-digit, million-dollar range last year, according to Viacom.