Too-Easy Target

David Card | June 27, 2006, 10:22 AM

Editors-in-chief who confuse logarithm with algorithm ought to be extra-cautious when commenting on digital marketing.

So, alas, advertisers are once more discovering there are no silver bullets. One thing that's always been true, though, is that good advertising is created by people working together to understand the elusive consumer, and all the fancy logarithms in the world won't change that equation.