Alloy and Channel One: I'm Sure Some Interest Group will Howl
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David Card | April 24, 2007, 10:23 AM
Alloy continues to be one of my favorite the most intriguing teen and young adult marketing and media companies out there. (And sometimes controversial.) Alloy -- which sold off Delia's a while ago -- does all sorts of "non-traditional" marketing, including creating YA novels & movies, running an on-campus outdoor network, and now, the TV channel that feeds thousands of classrooms in middle and high schools.
Manhattan-based Alloy Inc. said Monday that it will buy Channel One Communications from Primeda Inc. -- its second acquisition in three days. Last week, the media company bought Frontline Marketing Inc. for $5.8 million.
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