Clubs I Don't Think I Want to Be a Member of, cont'd

David Card | May 01, 2007, 09:31 AM

I can't imagine typing the following paragraph with a straight face:

IAC Consumer Applications and Portals (CAP), a division of IAC that represents brands including Zwinky, Smiley Central, My Fun Cards, Cursor Mania and Evite, as well as the Excite, iWon and MyWay portals, has created Zwinktopia to empower users who want to be able to do more with their avatars.

Whatta collection of brands! And as colleague Patti Freeman Evans points out, we all want to do more with our avatars. Not with our lives, but with our avatars.