NBC Smart to Cover Bases in Online Video<< Google Program to Distribute Marketing Widgets via Ad Network | Main | Yet Another Reason Why Games Aren't Like Movies >> David Card | September 20, 2007, 09:43 AM The blogosphere seems confused by NBC's online video strategy. (Hey, you get what you pay for in punditry. AnonUser11 makes way more sense than what he's commenting on...) Sounds to me like NBC is wisely experimenting with a variety of distribution channels and payment schemes. They might be obsessing a bit much about DRM, but according to the NY Times account, the dispute with Apple was over wholesale, not retail pricing. And remember, Hulu has been set up to be at least as much a syndicator as a destination for video, and its distributors have huge reach. |
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