What Ever Happened to Podcasts?
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David Card | November 26, 2007, 02:35 PM
Doonesbury link.
What, no podcasts? Link to Jupiter report on ad opportunities in podcasting, such as they are.
Twenty-six percent of advertisers plan to create a podcast in the coming year, and 17 percent of advertisers plan to place advertising in a podcast. However, only 13 percent of online users have downloaded or listened a podcast, and while they're a valuable audience, they have complex reactions to advertising, requiring careful campaign planning and management.
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