More Macrovision TV Guide

David Card | December 07, 2007, 10:21 AM

In a response to a question on the merger concall, Macrovision's CEO made an observation about the PC's role in home entertainment. He said there are several roles the PC plays:
- Screen you consume content on
- Mass storage
- Access to the Internet
- User interface

...and that all of them are better optimized on specialized devices. Hence lots of opportunities for specialized middleware as well as integration platforms.

I don't disagree at all. I do think the IPG is potentially a huge discovery vehicle. I just don't think it will hold an audience's attention as long as real content and entertainment does.