What Happens if a Story Breaks, but Nobody PRs It?

David Card | May 14, 2008, 09:38 AM

YouTube's announcement of rudimentary buzz-targeting -- that is, placing its ad overlays on videos as they become popular -- strikes me as at least the most important tech news that broke yesterday. I mean, c'mon, Carl Icahn? Craigslist lawsuits? Yet, most of the tech blogs, and all of MSM have nothing on it as of this morning.

Cnet re-wrote the press release early
Alleyinsider had some actual analysis, and had it early
Mediapost has a decent story, you know, with people they actually called up, today

Gosh, I guess the old PR roadshow trick -- which Google disdains -- still sets the news agenda. Whoulda thunk?