Barry Has a Headache<< File Next to Easter Bunny, Tooth Fairy, Santa Claus | Main | A "Christmas of Movie Tickets and Board Games" >> David Card | October 07, 2008, 09:16 AM From a Wall Street Journal interview with IAC head and WSJ: Companies have struggled to make money in online video and social networking. What is the outlook for advertising in these areas? Mr. Diller: You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown. |
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