Posts by David Card from May 14, 2008

David Card | May 14, 2008, 07:07 PM
Signs of the End of Western Civilization, Part CCC

From a PR email: "We’d love to see a post of it on your site for feature and/or preview. The show could best be described as “The Darwin Awards meets Faces of Death,” telling the true stories of actual deaths and recreating them through awesome comic-book style graphics, acting, CGI, and colorful narration....If you do feature the show, can you please send us a link?"

Should I send 'em this link? Do they bill their client by "blogger" column-inch? Do they bill if I don't mention the show's name? Or the network? Oh yes, it's a real network.

David Card | May 14, 2008, 01:25 PM
Online Ad Forecasting Poll

It's online ad forecasting season, and we really would like Jupiter clients input. The survey on our site is too small to be useful -- so I'm not posting any results except to say it looks mighty bullish to me (a plurality says 25% growth or better), and the results otherwise are all over the map. So come on, Jupiter clients, let your voice be heard.

David Card | May 14, 2008, 09:38 AM
What Happens if a Story Breaks, but Nobody PRs It?

YouTube's announcement of rudimentary buzz-targeting -- that is, placing its ad overlays on videos as they become popular -- strikes me as at least the most important tech news that broke yesterday. I mean, c'mon, Carl Icahn? Craigslist lawsuits? Yet, most of the tech blogs, and all of MSM have nothing on it as of this morning.

Cnet re-wrote the press release early
Alleyinsider had some actual analysis, and had it early
Mediapost has a decent story, you know, with people they actually called up, today

Gosh, I guess the old PR roadshow trick -- which Google disdains -- still sets the news agenda. Whoulda thunk?