Posts by David Card from July 03, 2008

David Card | July 03, 2008, 07:22 PM
Era-Ender?

The more I think about it, the less this is like "slip-sliding into a recession" than "End of an Era."

Starbucks Corp. on Tuesday effectively ended its era of blanket expansion by saying it will close 500 more locations in the U.S. and cut 7% of its work force.

Starbucks -- IPO 1992 -- is as much a symbol of our times as Netscape or Google. Or as Toys R Us or McDonald's of theirs. Which will it end up resembling more? Onward.

David Card | July 03, 2008, 07:04 PM
Nostalgic Fourth

What they do in my hometown on the Fourth.

David Card | July 03, 2008, 08:34 AM
No Mas, Por Favor

I got a Verizon LG ad on my MyYahoo page this morning. In Spanish. Rest assured that, though I have lived in California, in classic dumb amuhrican mode, I do not speak Spanish. Yahoos, you're going to have to prove you target a little better if you're going to get those CPMs up and hit all your aggressive advertising revenue goals.

David Card | July 03, 2008, 08:12 AM
Promoting Baseball the Old-Fashioned Way

I really like the creative for the subway advertising campaign that's running in support of baseball's All-Star Game, which is in Yankee Stadium this year. I wish I could link to it, but I can't find any online references, even after searching pretty hard. Modell's, Nike, and the MLB seem to have hands in it. Anyway, sharp photos back a single word of a series of five- or seven-word koans. Nice, and very New York:

The back page is our front page
A closer in a city of closers
We stay for all nine