Comcast’s “Killer” App: Fearnet

Todd Chanko | October 31, 2006, 03:30 PM

As tonight is Halloween, let us consider something scary – the triple threat posed by Comcast in its launch of Fearnet. It’s a website – no it’s a (true) VOD platform – no, it’s a wireless app…in fact, it’s all three. An impressive web design with a great video player, Fearnet is targeting squarely at what is currently an underserved niche online and on cable: Horror fans. Partnering with Sony and Lions Gate, Comcast is leveraging well-known franchises such as “Saw” and “Grudge” that resonate nicely with the 18-34 demo. On the web nine titles are streaming for free – right now. The VOD platform will be made available to cable operators, further enhancing Comcast’s reputation as the lead in VOD. Lastly, the mobile component will feature ringtones and shorts. Will we finally see the fruits of the JV with Sprint, et al?

Comcast will generate revenues from a portion of download-to-own, advertising and VOD affiliate fees. Horror fans will get a chance to experience the shivers of their choice when and however they want to. And film libraries will derive ancillary income from once-moribund titles.

No dumb pipes in Philly.