Please stand by while Mr. Trump searches<< Travelers Choice Awards | Main | Customer service vs. Rules are rules >> Diane Clarkson | January 24, 2006, 03:20 PM Donald Trump has entered on the online retail travel space with his new site “GoTrump.com”. They have positioned the “art of the deal” as a central proposition in the site, along with a special section on Trump Picks The Best Hotels. My favorite part of the latter is the message you get while the engine searches hotels: “Please stand by while Mr. Trump searches for your amazing deals.” I gave the site a try, and was searched NY to San Francisco and the first display it offered me was the “lowest price package option” with two economy tickets and a 2 diamond hotel. I expected the site would entrepreneurially grow a luxury travel niche. The positioning of the "art of the deal" is a tenuous stretch of the Trump name into online travel - particularly one that defaults to the more price sensitive traveler. Perhaps this will be tweaked in time to something more consistent with the Trump brand. In the meantime, I look forward to seeing Mr. Trump and Melania at the Howard Johnson’s in South San Francisco. |
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