The Evolution of Security

Diane Clarkson | February 12, 2008, 02:02 PM

I spent a lot of time earlier this year reading all types of travel blogs in preparation for a report we just published called “Travel Blogs: Aligning Marketing Objectives with Blog Strategy”.

I read many corporate blogs that were really not more than thinly disguised press releases.

Enter the newly launched “Evolution of Security”, a blog site by the T.S.A. The Evolution of Security is a fantastic public relations effort. The site includes links to independent bloggers and news sites, and makes no effort to hide from negative comments. The Evolution of Security fosters dialogue, addresses customer complaints, and explains the T.S.A. perspective.

A T.S.A. blog a risky proposition because the site could easily degenerate into a complaint-fest. Instead, it offers a forum for complaint and response. Topics covered include why people with hip replacements need additional screening, why active members of the military are screened, and an explanation for rules about traveling with liquids.

Sure, people complain. But the blog gives a voice to the T.S.A.: a voice that reminds us that “no one wants to be the one to let someone through with a knife or explosive”.