Responsys Acquires Inbox Marketing<< AOL Phases Out Enhanced Whitelist, Moves to Certified Email | Main | ESP Consolidation Continues, Accucast Acquired >> David Daniels | February 03, 2006, 04:07 PM In a move to bolster their services offering, Responsys acquired Inbox Marketing. This is a good move for Responsys and further solidifies the continued need for services - both strategic and tactical. With so few marketers doing targeted mailings, these types of services offerings are exactly what the market needs, which is why we believe services will remain a key part of the ESP offering. Especially for those providers that cater to middle market and larger companies. |
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