From Goodmail to Goodwill: AOL Satisfies Not For Profit Organizations

David Daniels | March 03, 2006, 05:05 PM

AOL announced today that they are offering not-for-profit (NFP) organizations two new ways of meeting their needs to have email delivered to AOL. First if they abide by their policies they may qualify for AOL's Enhanced White List, but additionally AOL will pick up the tab if the NFP qualifies for and chooses "one or several third-party email accreditation service providers to authenticate their email."

This was an unnecessary move but smart move for AOL. It was unnecessary for the reasons I laid out the other day, but it is a smart move because AOL appeases this crowd, clarifies their position and more importantly opens the door for AOL to participate with a variety of email accreditation services, which should make Bonded Sender and Habeas happy. Now hopefully everyone can get along, share in the solution and we can focus on the really important work such as optimizing the effectiveness of e-mail marketing.