Why "do not spam" lists are a bad idea<< From Goodmail to Goodwill: AOL Satisfies Not For Profit Organizations | Main | Identifying The E-mail Marketing Measurement Chasm >> David Daniels | May 04, 2006, 11:35 AM Despite the urging of the FTC to Congress that a "do not email list" would be a bad idea, several states have gone ahead with e-mail registries, while others have championed similar lists as a solution to the spam wars. Last night news surfaced that hackers compromised one such list, called “Blue Frog”. This type of occurrence is exactly what the FTC and members of the Email Sender and Provider Coalition warned the government about. These types of registries are a treasure trove for spammers and shouldn't be considered a remedy. A hackable database of valid e-mail addresses should not be considered progress. |
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