Email Measurement Accuracy Coalition<< Identifying The E-mail Marketing Measurement Chasm | Main | Live From The E-mail Insider Summit >> David Daniels | April 16, 2007, 09:43 AM Today we announced that I will be leading a new cross industry coalition, called the Email Measurement Accuracy Coalition. The mission of the EMAC is to establish a consistent methodology and framework for the accurate calculation of e-mail delivery, in order to inform the computation of critical e-mail marketing metrics such as open, click-through-rate and conversion. The EMAC would not have been possible without the support of the charter supporters, which is an impressive list of industry leaders. Visit the EMAC web-site to learn more about the coalition and its work. |
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