Live From The E-mail Insider Summit<< Email Measurement Accuracy Coalition | Main | International E-mail >> David Daniels | May 10, 2007, 02:55 PM The e-mail insider summit is well attended and it is full of great content. On a panel this morning about e-mail measurement standards, Tim Dolan from American Express said "vendors playing the deliverability card in the sales process are playing the wrong card." I couldn't agree more, and as the industry works together under EMAC to build a consistent delivery measurement methodology, the hype around selecting an ESP solely based upon their deliverability track record should dissipate. If you missed me at this event, you can still register for the Clickz E-mail event which I will be keynoting next week in San Francisco. |
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