ad:tech’s new format is social

David Daniels | November 07, 2007, 03:42 PM

After a dizzying couple days at ad:tech, I can report that the market has never felt stronger, literally. The expo floor was a pulsating real-time version of Facebook, complete with advertisements and the unavoidable pokes in the crowded exhibit halls.
I believe their new format of expo only for the first 2 days and content for the remainder of the week is working very well.

While lots of business got done on the show floor, the evening activities provided to be even more productive as Bill McCloskey references in his Mediapost article today.
Those stellar Datran Media and Rubicon Project parties made it feel very much like those old school ad:tech days. This time around though the market is equally as exuberant, but is a bit more rationale.