First Take: Lyris HQ

David Daniels | November 15, 2007, 01:18 PM

Accessing and managing all of the Lyris, Inc. brands (Email Labs, ClickTracks, Hot Banana, etc.) is now easier with the addition of their new marketing console portal (Lyris HQ) which was announced today. Built completely with Java-RMI, Lyris HQ is akin to a command center thta includes a shared marketing production calendar, a "Facebook like" message center, an analytics dashboard as well as best practice videos and case studies that are broadcast into the applicaiton. The integration of their CMS and web-analytics capabilities allows customers to automatically generate pages with tracking tags. The new Lyris offering is simple to use and shows the future of the combined toolset that the digital marketer needs in the 21st century.