International E-mail<< Live From The E-mail Insider Summit | Main | ad:tech’s new format is social >> David Daniels | November 04, 2007, 12:36 PM I am just back from a week abroad and found some similarities and differences between the US and EU e-mail markets. Overall sophistication is about the same, with the use of tactics such as segmentation slightly lower in continental Europe. The biggest difference is list size, with UK and EU marketers having dramatically smaller lists than their US peers. This new report provides a multinational assessment of e-mail marketing sophistication. |
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