2008 A Bright Future For Email?

David Daniels | December 17, 2007, 06:03 PM

After a week of travel connecting with clients and networking with new friends, I have determined that 2007 was the “stay the course year.” Although not complacent, email marketers are still struggling to justify larger budgets the challenges continue to be the same; including: a lack of resources, difficulty integrating email across channels, making use of subscriber data and keeping pace with the shifts in consumer control and modality adoption.

However there are many positive bright spots within in our marketplace as many JupiterResearch clients and non-clients pointed out in their presentations at the Email Insider Summit and SIPA conferences last week. Some of the more interesting case studies where Quiznos use of couponing in email and a slide that I borrowed from Ogilvy’s Jeanniey Mullen showing an interesting use of text messaging by Delta to capture email opt-in at the baggage claim.

The Email Insider and SIPA blogs capture many of those ups and downs as well as do a fine job of summarizing many of my key take aways.

All in all 2008 looks like it is poised for progress, as many marketers that I have been speaking with are aligning their budgets to make it a break out year. Our brand new Email Marketing Forecast (2007-2012) underscores that growth and positive outlook.