Live From The Email Insider Summit

David Daniels | December 11, 2007, 06:59 PM

The MediaPost EIS is always a great event and this year is no exception.

There have been some wonderful presentations and content, but my old Jupiter alum Alan Chappell’s discussion today with Kevin Olsen, Director of Consumer Protection for the State of Utah was classic.

In one exchange Alan asked Mr. Olsen about the breach of the registry, to which Mr. Olsen replied he wasn’t aware of any breaches. This reminded me of that Hurricane Katrina moment when Soledad O’Brien told an unaware FEMA Director Brown that there were people staged in the convention center and that CNN had been reporting on that for days. Heck of a job Olsen!

Mr. Olsen did not share any information on how the successful the list was, unable to report on the number of complaints or citations since the lists inception. He did however repeatedly mention that it was hard to track down senders that didn’t comply, underscoring just how unfeasible enforcement of such a system is when there is universal standard for sender authentication.

The premise of such registries are still flawed as I have pointed out earlier, and the sentiment of the attendees at the insider summit is still the same one of frustration.

Dylan Boyd of eROI does a good job of summarizing some of the other sessions in his blog.