Not Always for Geezers

David Daniels | December 18, 2007, 11:49 AM

My colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.”

Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.”

Crossing my beams (read=digital marketing analyst is an emusic supported musician). Like most independent musicians, I struggle with distribution. My perspective on the tail is that it is very long. The advice that I share with marketers on a daily basis applies here too, as the battle for the day job masked musician is the same as the big box retailer marketer or dare I say Moby ... it is relevancy and context. The fact that emusic and indie artist oriented services like them are able to bring in the unprotected offerings of the “mainstream” only helps to make the long tail grow stronger and as such more relevant for a larger share of the masses.