The Secrets of Email Delivery<< Tis the season ... for events? | Main | Live From The Email Insider Summit >> David Daniels | December 05, 2007, 07:18 PM I wrapped up a webinar today with Epsilon and Goodmail Systems on tactics to improve delivery and reputation. If you missed it, the event will be archived on the Epsilon site in the coming weeks. One of my main takeaways was that consumers are most concerned about missing transactional email. When asked which classes of email that they were most concerned with getting blocked they said, order confirmations (53%) and banking statements (51%) over promotional mailings (10%). These types of messages are a good candidate to trial services such as Goodmail’s. Additionally, marketers must stay focused on subscriber behavior with an eye towards lapsed behavior, particularly as it relates to all of those free webmail accounts (i.e. honey pots). My latest research dives into that topic in more detail. Today’s theme appears to be email delivery as two of my industry colleagues, Jared Reitzin and Stefan Pollard published articles on tactics to assist in navigating the murky waters of email delivery. Both articles include many helpful tips. |
 Subscribe for free JupiterResearch email updates:
|