David Daniels2007-12-18T17:09:38Ztag:weblogs.jupiterresearch.com,2008:/analysts/daniels//11Movable TypeCopyright (c) 2008, David DanielsNot Always for Geezers2007-12-18T17:09:38Z2007-12-18T16:49:25Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92952007-12-18T16:49:25ZMy colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.” Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.” Crossing my beams...David DanielsMarketing
My colleague David Card makes a good point about the merit of emusic’s unprotected MP3’s and their _gradual_ foray into the “mainstream.”
Now this is the point that I evoke the Proton Pack wearing words of Harold Ramis – “whatever you do, don’t cross the beams, Ray.”
Crossing my beams (read=digital marketing analyst is an emusic supported musician). Like most independent musicians, I struggle with distribution. My perspective on the tail is that it is very long. The advice that I share with marketers on a daily basis applies here too, as the battle for the day job masked musician is the same as the big box retailer marketer or dare I say Moby ... it is relevancy and context. The fact that emusic and indie artist oriented services like them are able to bring in the unprotected offerings of the “mainstream” only helps to make the long tail grow stronger and as such more relevant for a larger share of the masses.
2008 A Bright Future For Email?2007-12-17T23:25:01Z2007-12-17T23:03:44Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92902007-12-17T23:03:44ZAfter a week of travel connecting with clients and networking with new friends, I have determined that 2007 was the “stay the course year.” Although not complacent, email marketers are still struggling to justify larger budgets the challenges continue to be the same; including: a lack of resources, difficulty integrating...David DanielsMarketing
After a week of travel connecting with clients and networking with new friends, I have determined that 2007 was the “stay the course year.” Although not complacent, email marketers are still struggling to justify larger budgets the challenges continue to be the same; including: a lack of resources, difficulty integrating email across channels, making use of subscriber data and keeping pace with the shifts in consumer control and modality adoption.
However there are many positive bright spots within in our marketplace as many JupiterResearch clients and non-clients pointed out in their presentations at the Email Insider Summit and SIPA conferences last week. Some of the more interesting case studies where Quiznos use of couponing in email and a slide that I borrowed from Ogilvy’s Jeanniey Mullen showing an interesting use of text messaging by Delta to capture email opt-in at the baggage claim.
The Email Insider and SIPA blogs capture many of those ups and downs as well as do a fine job of summarizing many of my key take aways.
All in all 2008 looks like it is poised for progress, as many marketers that I have been speaking with are aligning their budgets to make it a break out year. Our brand new Email Marketing Forecast (2007-2012) underscores that growth and positive outlook.
Live From The Email Insider Summit2007-12-12T00:07:01Z2007-12-11T23:59:56Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92702007-12-11T23:59:56ZThe MediaPost EIS is always a great event and this year is no exception. There have been some wonderful presentations and content, but my old Jupiter alum Alan Chappell’s discussion today with Kevin Olsen, Director of Consumer Protection for the State of Utah was classic. In one exchange Alan asked...David DanielsMarketing
The MediaPost EIS is always a great event and this year is no exception.
There have been some wonderful presentations and content, but my old Jupiter alum Alan Chappell’s discussion today with Kevin Olsen, Director of Consumer Protection for the State of Utah was classic.
In one exchange Alan asked Mr. Olsen about the breach of the registry, to which Mr. Olsen replied he wasn’t aware of any breaches. This reminded me of that Hurricane Katrina moment when Soledad O’Brien told an unaware FEMA Director Brown that there were people staged in the convention center and that CNN had been reporting on that for days. Heck of a job Olsen!
Mr. Olsen did not share any information on how the successful the list was, unable to report on the number of complaints or citations since the lists inception. He did however repeatedly mention that it was hard to track down senders that didn’t comply, underscoring just how unfeasible enforcement of such a system is when there is universal standard for sender authentication.
The premise of such registries are still flawed as I have pointed out earlier, and the sentiment of the attendees at the insider summit is still the same one of frustration.
Dylan Boyd of eROI does a good job of summarizing some of the other sessions in his blog.
The Secrets of Email Delivery2007-12-06T00:21:54Z2007-12-06T00:18:10Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92472007-12-06T00:18:10ZI wrapped up a webinar today with Epsilon and Goodmail Systems on tactics to improve delivery and reputation. If you missed it, the event will be archived on the Epsilon site in the coming weeks. One of my main takeaways was that consumers are most concerned about missing transactional email....David DanielsMarketing
I wrapped up a webinar today with Epsilon and Goodmail Systems on tactics to improve delivery and reputation. If you missed it, the event will be archived on the Epsilon site in the coming weeks.
One of my main takeaways was that consumers are most concerned about missing transactional email. When asked which classes of email that they were most concerned with getting blocked they said, order confirmations (53%) and banking statements (51%) over promotional mailings (10%). These types of messages are a good candidate to trial services such as Goodmail’s. Additionally, marketers must stay focused on subscriber behavior with an eye towards lapsed behavior, particularly as it relates to all of those free webmail accounts (i.e. honey pots). My latest research dives into that topic in more detail.
Today’s theme appears to be email delivery as two of my industry colleagues, Jared Reitzin and Stefan Pollard published articles on tactics to assist in navigating the murky waters of email delivery. Both articles include many helpful tips.
Tis the season ... for events?2007-12-04T23:40:25Z2007-12-04T23:29:37Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92412007-12-04T23:29:37ZWell if you are an Email Insider and have all of your campaigns tucked away for the holiday season but are still anxious to know about the new challenges that are lurking around the corner next year (only 4 weeks away btw), then the Email Insider Summit beginning on 12/9...David DanielsMarketing
Well if you are an Email Insider and have all of your campaigns tucked away for the holiday season but are still anxious to know about the new challenges that are lurking around the corner next year (only 4 weeks away btw), then the Email Insider Summit beginning on 12/9 is a must attend event. You’ll at least hear my perspective on these challenges when the first day is kicked off on 12/10 (shameless plug … but wait there’s more!).
However if you are a Specialized Information Publisher and in that Association, and the ebb and the flow of the holiday season tis only a flesh wound, then you should be aware of the this event beginning on 12/13. I will be on hand to run some small roundtables as well as present the closing keynote with my very capable colleague from the eec/Ogilvy, Jeanniey Mullen.
Lastly if you can’t pull yourself away from the pace of the holiday spirit (read: Muzak= Crosby, Como and Bowie?) then you must plan ahead for 2008.
Retailers must notice the perspective that my colleague Zia Daniell Wigder will share on globalization, while I rap on with our latest marketing research at Shop.org Innovation 2008 (1/23/08).
Marketers must attend the eec/DMA Email Evolution Conference where I will be on-hand with Microsoft, Ogilvy and Exact Target to kick off this stellar event on 2/12/08. The “Evolution” is the must attend event for all digital marketers that have love/respect/fear/unawareness and understanding for email as the linchpin of digital marketing and messaging in our lifetime. JupiterResearch in partnership with the eec/DMA are offering our audience $300 off the Evolution Conference. Contact me or your JupiterResearch representative for those details.
Tis the season to spread cheer and insight through experience as well as a better understanding for the radical changes that will plague the future of the digital marketing landscape.
Key Finding = Get out of the office. See what other marketers are doing and discover what you are up against.
Preference Management2007-11-30T17:16:26Z2007-11-30T17:12:56Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.92282007-11-30T17:12:56ZMy latest piece of research, "The Banality of Churn" focuses on the marketer's lack of discipline in reacting to subscriber behavior and the often lackluster approach to much needed reactivation tactics. The ability to allow a subscriber to manage their preferences, such as changing their email address is a simple...David DanielsMarketing
My latest piece of research, "The Banality of Churn" focuses on the marketer's lack of discipline in reacting to subscriber behavior and the often lackluster approach to much needed reactivation tactics. The ability to allow a subscriber to manage their preferences, such as changing their email address is a simple remedy to slowing churn.
However, most marketers don't employ this tactic, which my friend Bill McCloskey rightly is frustrated by. His, dare I say rant?, this week points out all that is missing in the un/subscribe tactics of some of the largest senders. My assumption is that there would be fewer spam complaints against legitimate senders if those senders did a better job of empowering the subscriber to manage their preferences.
First Take: Lyris HQ2007-11-15T19:41:14Z2007-11-15T18:18:03Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.91742007-11-15T18:18:03ZAccessing and managing all of the Lyris, Inc. brands (Email Labs, ClickTracks, Hot Banana, etc.) is now easier with the addition of their new marketing console portal (Lyris HQ) which was announced today. Built completely with Adobe Flex, Lyris HQ is a single sign on command center that includes a...David DanielsMarketing
Accessing and managing all of the Lyris, Inc. brands (Email Labs, ClickTracks, Hot Banana, etc.) is now easier with the addition of their new marketing console portal (Lyris HQ) which was announced today. Built completely with Adobe Flex, Lyris HQ is a single sign on command center that includes a shared marketing production calendar, a "Facebook like" message center, an analytics dashboard as well as best practice videos and case studies that are broadcast into the application. The integration of their CMS and web-analytics capabilities allows customers to automatically generate pages with tracking tags. The new Lyris offering is simple to use and shows the future of the combined toolset that the digital marketer needs in the 21st century.
ad:tech’s new format is social2007-11-07T20:49:08Z2007-11-07T20:42:27Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.91332007-11-07T20:42:27ZAfter a dizzying couple days at ad:tech, I can report that the market has never felt stronger, literally. The expo floor was a pulsating real-time version of Facebook, complete with advertisements and the unavoidable pokes in the crowded exhibit halls. I believe their new format of expo only for the...David DanielsMarketing
After a dizzying couple days at ad:tech, I can report that the market has never felt stronger, literally. The expo floor was a pulsating real-time version of Facebook, complete with advertisements and the unavoidable pokes in the crowded exhibit halls.
I believe their new format of expo only for the first 2 days and content for the remainder of the week is working very well.
While lots of business got done on the show floor, the evening activities provided to be even more productive as Bill McCloskey references in his Mediapost article today.
Those stellar Datran Media and Rubicon Project parties made it feel very much like those old school ad:tech days. This time around though the market is equally as exuberant, but is a bit more rationale.
International E-mail2007-11-04T17:37:48Z2007-11-04T17:36:02Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.91152007-11-04T17:36:02ZI am just back from a week abroad and found some similarities and differences between the US and EU e-mail markets. Overall sophistication is about the same, with the use of tactics such as segmentation slightly lower in continental Europe. The biggest difference is list size, with UK and EU...David DanielsMarketing
I am just back from a week abroad and found some similarities and differences between the US and EU e-mail markets. Overall sophistication is about the same, with the use of tactics such as segmentation slightly lower in continental Europe. The biggest difference is list size, with UK and EU marketers having dramatically smaller lists than their US peers. This new report provides a multinational assessment of e-mail marketing sophistication.
Live From The E-mail Insider Summit2007-05-10T20:05:32Z2007-05-10T19:55:52Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.83142007-05-10T19:55:52ZThe e-mail insider summit is well attended and it is full of great content. On a panel this morning about e-mail measurement standards, Tim Dolan from American Express said "vendors playing the deliverability card in the sales process are playing the wrong card." I couldn't agree more, and as the...David DanielsMarketing
The e-mail insider summit is well attended and it is full of great content. On a panel this morning about e-mail measurement standards, Tim Dolan from American Express said "vendors playing the deliverability card in the sales process are playing the wrong card." I couldn't agree more, and as the industry works together under EMAC to build a consistent delivery measurement methodology, the hype around selecting an ESP solely based upon their deliverability track record should dissipate.
If you missed me at this event, you can still register for the Clickz E-mail event which I will be keynoting next week in San Francisco.
The e-mail insider summit is well attended and it is full of great content. On a panel this morning about e-mail measurement standards, Tim Dolan from American Express said "vendors playing the deliverability card in the sales process are playing the wrong card." I couldn't agree more, and as the industry works together under EMAC to build a consistent delivery measurement methodology, the hype around selecting an ESP solely based upon their deliverability track record should dissipate.
If you missed me at this event, you can still register for the Clickz E-mail event which I will be keynoting next week in San Francisco.
Email Measurement Accuracy Coalition2007-04-16T14:46:21Z2007-04-16T14:43:25Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.81702007-04-16T14:43:25ZToday we announced that I will be leading a new cross industry coalition, called the Email Measurement Accuracy Coalition. The mission of the EMAC is to establish a consistent methodology and framework for the accurate calculation of e-mail delivery, in order to inform the computation of critical e-mail marketing metrics...David DanielsMarketing
Today we announced that I will be leading a new cross industry coalition, called the Email Measurement Accuracy Coalition. The mission of the EMAC is to establish a consistent methodology and framework for the accurate calculation of e-mail delivery, in order to inform the computation of critical e-mail marketing metrics such as open, click-through-rate and conversion.
The EMAC would not have been possible without the support of the charter supporters, which is an impressive list of industry leaders. Visit the EMAC web-site to learn more about the coalition and its work.
Identifying The E-mail Marketing Measurement Chasm2007-03-09T17:48:57Z2007-03-09T17:43:57Ztag:weblogs.jupiterresearch.com,2007:/analysts/daniels//11.79332007-03-09T17:43:57ZA new report from the EEC (E-mail Experience Council) identifies the lack of measurement standards across the industry. We first uncovered this issue in this 2004 report and at that time found that 61% of the ESPs (E-mail Service Providers) either removed bounces or failed to include all failures in...David DanielsMarketing
A new report from the EEC (E-mail Experience Council) identifies the lack of measurement standards across the industry. We first uncovered this issue in this 2004 report and at that time found that 61% of the ESPs (E-mail Service Providers) either removed bounces or failed to include all failures in the gross mailing numbers thus impacting important metrics such as delivery and click-through rates. The EEC findings reaffirm that this continues to be an industry wide issue, which ultimately renders comparative industry benchmarks useless.
In a new JupiterResearch report released this week, E-mail Marketing Measurement – Making Metrics Meaningful, we examine not only the continued issue of metric manipulation, but the tremendous under utilization of common metrics including click-through and conversion rate. While our findings indicate that marketers desire to optimize their mailings, most are failing to track and utilize the very key performance indicators that are the levers to improving mailing performance.
While an incredible need exists for the industry to build a common metric methodology, marketers themselves have to embrace the concept of continuous improvement by making use engagement oriented metrics.
Why "do not spam" lists are a bad idea2006-09-20T19:15:32Z2006-05-04T16:35:30Ztag:weblogs.jupiterresearch.com,2006:/analysts/daniels//11.23132006-05-04T16:35:30ZDespite the urging of the FTC to Congress that a "do not email list" would be a bad idea, several states have gone ahead with e-mail registries, while others have championed similar lists as a solution to the spam wars. Last night news surfaced that hackers compromised one such list,...David DanielsMarketing
Despite the urging of the FTC to Congress that a "do not email list" would be a bad idea, several states have gone ahead with e-mail registries, while others have championed similar lists as a solution to the spam wars.
Last night news surfaced that hackers compromised one such list, called “Blue Frog”. This type of occurrence is exactly what the FTC and members of the Email Sender and Provider Coalition warned the government about. These types of registries are a treasure trove for spammers and shouldn't be considered a remedy. A hackable database of valid e-mail addresses should not be considered progress.
From Goodmail to Goodwill: AOL Satisfies Not For Profit Organizations2006-09-20T19:15:32Z2006-03-03T22:05:44Ztag:weblogs.jupiterresearch.com,2006:/analysts/daniels//11.23122006-03-03T22:05:44ZAOL announced today that they are offering not-for-profit (NFP) organizations two new ways of meeting their needs to have email delivered to AOL. First if they abide by their policies they may qualify for AOL's Enhanced White List, but additionally AOL will pick up the tab if the NFP qualifies...David DanielsMarketing
AOL announced today that they are offering not-for-profit (NFP) organizations two new ways of meeting their needs to have email delivered to AOL. First if they abide by their policies they may qualify for AOL's Enhanced White List, but additionally AOL will pick up the tab if the NFP qualifies for and chooses "one or several third-party email accreditation service providers to authenticate their email."
This was an unnecessary move but smart move for AOL. It was unnecessary for the reasons I laid out the other day, but it is a smart move because AOL appeases this crowd, clarifies their position and more importantly opens the door for AOL to participate with a variety of email accreditation services, which should make Bonded Sender and Habeas happy. Now hopefully everyone can get along, share in the solution and we can focus on the really important work such as optimizing the effectiveness of e-mail marketing.
Meet Me At These Upcoming Events2006-09-20T19:15:32Z2006-03-01T22:58:17Ztag:weblogs.jupiterresearch.com,2006:/analysts/daniels//11.23112006-03-01T22:58:17ZTomorrow I will be at the Shop.org NYC Regional Retailer Meeting moderating a round table on Improving E-mail Campaign Results. Next week I start a string of appearances at the AdTech:Impact series coming up in Los Angeles, Dallas, Atlanta, Denver and Cincinnati. There I will be presenting some research on...David DanielsMarketing
Tomorrow I will be at the Shop.org NYC Regional Retailer Meeting moderating a round table on Improving E-mail Campaign Results.
Next week I start a string of appearances at the AdTech:Impact series coming up in Los Angeles, Dallas, Atlanta, Denver and Cincinnati. There I will be presenting some research on the value of marketing analytics and dashboards. Code JUPITER2006 will save you $150 off of the registration.
In May I will be at the Inbox 2006 in San Jose where I will, among other things, be moderating the ESP Shootout. Code JPTR6 will save $100 off of the registration.
If you happen to be at any of these events, drop me a line and we can set aside some time to meet.