Planet Blogbeat Aquired by FeedBurner Overlords<< Corporate Weblogs - methodology redux | Main Greg Dowling | July 17, 2006, 09:28 AM In an interesting move to consolidate blog and RSS analytics, FeedBurner, an RSS feed management service provider, has acquired Blogbeat, a blog analytics vendor. While the financial terms are undisclosed, this acquisition is fantastic for existing customers as it allows existing FeedBurner customers to gain greater insight into the performance of their blogs and allows existing Blogbeat customers to take advantage of a robust feed serving platform - all for free. Current Blogbeat customers will receive a refund and Feedburner is planning "additional and optional fee-based enhancements" slated to launch in 2007. The combination of FeedBurner and Blogbeat creates a very compelling free "blog-centric" marketing and analytics package. Existing fee-based Web analytics packages could be construed as overkill for small to mid-sized blogs and currently lack built-in RSS tracking and marketing capability (typically requiring users to code these events manually). As a result, FeedBurner is also looking ahead to a commercial offering that would integrate and or leverage existing enterprise Web analytics vendors. |
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