Posts by Ed Kountz from July 15, 2008

Ed Kountz | July 15, 2008, 08:10 AM
AmEx Introduces Text MyAmEx

American Express this week introduced Text MyAmEx, an SMS-based card balance-retrieval system it is marketing via email to customers with the tag line “You Ask. We Answer.” The service is straightforward and simple, but is worth noting because it’s the kind of application Jupiter analysts believe will be essential in helping bridge the gap between personal SMS and mobile marketing…a key step in the eventual establishment of mobile devices for consumer payments. Simply put, getting consumers to make the habit shift to mobile devices requires getting them accustomed to using...and preferrably relying on...interim apps that help bridge the gap between personal and payments activity on a mobile device. And getting the word out on such services…particularly to those consumers who are most active with SMS…is important, early on, to seize the opportunity.

Users need to enroll for the service (LINK), and can access balances with a text to 692639. Additional information regarding AmEx’s other mobile services is at www.americanexpress.com/mobile