New Report: European Search Marketing Agencies Outlook

Nate Elliott | March 20, 2007, 02:38 PM

As most people are now aware, search engine marketing has been the driving force in European online advertising these last few years. In 2006, paid search spending across Europe overtook online display ad spending for the first time, and at Jupiter we're forecasting that European marketers will spend €2.7 billion on paid search in 2007.

To drill down on some key issues surrounding this growth, I've recently published two new reports on search engine marketing in Europe. The first, published a couple weeks back, is European Search Marketing Agencies Outlook, 2007: Searching for Growth but Finding Competition.

The report addresses three key questions:

1. How many European marketers engage search marketing agencies, and for what purposes?
2. What challenges are European search marketing agencies facing as they grow?
3. Which selling points should search marketing agencies focus on as they pitch new clients?

The bottom line is that the growth in search spending has also driven growth in the number of marketers who need help -- but search agencies are far from the only folks going after this market. Competition from traditional agencies, from web analytics firms, and especially from the search engines themselves, means that search agencies need to pitch marketers in the right way to capitalize on this opportunity. Our new report will help search agencies -- or anyone going after this market -- focus their new business pitches on the attributes search marketers are really looking for.

Clients can read the report (and non-clients can get a preview of it) here.