Slate Sliding Interstitial<< Wieden Loses Nike over Digital? | Main | Users Will Accept In-Stream Video Ads: The Data >> Nate Elliott | March 28, 2007, 11:47 AM Head over to Slate.com and see if you get the sliding interstitial for BizBox, a Slate-produced, AmEx-sponsored business section. Rather than simply cover the whole homepage straightaway, it slides down from the top and covers the content for a few seconds, then slides back up. Like most consumers, I'm no fan of interstitials. And this is nothing new, really -- it's reminiscent of "pull-back" ads that I've seen for years now. But how much nicer is the Slate execution than, say, the ones that New York Times runs? I always skip the NYT interstitials -- but I've seen these a few times on Slate now and I haven't skipped one yet. It's amazing how good execution can make intrusive ads more acceptible. (It's a nice integrated sponsorship for AmEx too, by the way.) |
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