Friday Afternoon Reading: New Influentials<< Guest Blogger: Kevin Heisler on AOL Search Marketplace | Main | Google Buys DoubleClick >> Nate Elliott | April 13, 2007, 10:08 AM It's a warm, sunny Friday afternoon in Berlin, and I'm struggling to finish off my work for the week. If you've got spring fever too, print a copy of Emily Riley's New Influentials report, take it down to your local park, and give it a good read. It's a great analysis of how new (online) influentials are different from classic (offline) influentials, and how marketers can reach out to each group. I promise, it'll make you smarter. |
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