Upcoming JupiterTel: On-Demand Video Advertising
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Nate Elliott | April 18, 2007, 01:04 PM
On May 1, 2007, at 5:30pm CET / 4:30pm BST / 11:30am ET / 8:30am PT, I'll be presenting a JupiterTel titled On-Demand Video Advertising: Embracing Consumer Control of Video Content.
As consumers gain access to a growing number of on-demand video offerings—including DVRs, video iPods, cable and IPTV on-demand services, and mobile video—advertisers face difficult questions about the future relevance and effectiveness of traditional TV advertising. This JupiterTel will offer guidance for advertisers, agencies, and media owners about what this trend towards on-demand means, and how to best exploit it.
Key questions will include:
- How many Europeans are using on-demand video on TV and the Internet, and how large a part of their total video consumption does on-demand represent?
- How, and to what degree, does on-demand video consumption disrupt advertisers' ability to reach consumers through traditional TV advertising?
- How can advertisers and agencies leverage on-demand video models to better reach key consumers?
For more information on this research, click here. Jupiter clients can register for the event here, and non-clients can buy a copy of the report here.
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