Microsoft buys aQuantive

Nate Elliott | May 18, 2007, 09:22 AM

So, Google have bought DoubleClick, Yahoo have bought RightMedia, AOL have bought Third Screen Media and AdTech, WPP have bought 24/7, and now Microsoft have bought aQuantive and ScreenTonic. And now every major web adserver, along with a handful of minor web adservers and mobile adservers, has been purchased in the last few weeks.

In the next few days we'll be publishing a JupiterTake on all this activity -- the benefits and challenges of a major media seller or agency owning an adserving technology, and what it means for these companies and their many clients. And I'll try to blog more on it later today after I finish my calls with Microsoft. But in the meantime, any reporters who'd like to discuss this issue can call me on +49 30 40 50 4889.